VICTORIANS have been urged to be mindful of the three most significant causes of road trauma these holidays.
A new Transport Accident Commission road safety campaign aims to draw attention to the three major factors in Victorian road trauma — drink-driving, speed and distraction.
The campaign asks motorists to ‘‘think of us before you drive’’, referring to the heightened police presence on the state’s roads across the holiday period.
A television advertisement features Victoria Police members and aims to deter risky behaviour before it happens.
Roads Minister Luke Donnellan unveiled the campaign and said the police presence would be dramatically increased across the period, as expected.
‘‘We’re working towards a future where no-one dies or is seriously injured on Victorian roads and our hard-working police play a vital role in achieving that,’’ Mr Donnellan said.
‘‘There is no excuse for drink-driving, speeding or using your phone while driving — we see too many tragedies caused by this behaviour.’’
Last year 26 drivers died on the roads with a blood alcohol level of more than .05.
Police issued almost 130,000 penalty notices for speeding and detected almost 28,000 mobile phone infringements.
To view the campaign, visit tac.vic.gov.au.