Brewer Coopers is releasing its flagship Pale Ale in cans for the first time, responding to growing acceptance among beer drinkers of buying their brews in a tinnie.
The green-labelled Pale Ale has previously only been in bottles or on tap but Coopers sales and marketing director Cam Pearce said the changing marketplace had led to the new packaging.
"With increasing consumer demand for a can format, now is the right time to release our flagship product in a can," he said.
"Consumer demand for beer in cans has accelerated over the past few years as we see cans appealing to a wider audience."
South Australia-based Coopers, which is Australia's largest locally owned brewer, said it was encouraged by the uptake of cans when it recently released a session ale in cans and bottles.
It will release the Pale Ale cans in August but there are no plans to release its other ales in cans.