KYVALLEY Dairy Group is helping Moama Bowling Club and Echuca-Moama’s coffee and café scene milk the mostly takeaway market for all it’s worth.
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Some 16 coffee shops/cafés across the twin towns have signed up for Brew4U, the scheme where people can pay forward a coffee to help boost the local economy and to provide a hot drink for someone doing it a little harder than most.
KDG national sales executive Yvette Hinton was in the twin towns last week to announce the family-owned, Kyabram-based business would provide two cartons of milk (12 x 2 litre containers) to every business participating in Brew4U for the next two weeks.
“As a family-owned business employing 150 people from the region we saw this as a simple yet valuable way of supporting the businesses and people of a supportive market of ours,” Yevette said.
“The Mulcahy family, which owns the business, is very committed to community and we are delighted to help this exciting initiative.”
Moama Bowling Club marketing and sales manager George Santos said attracting sponsors such as KDG was what made the wheels turn in local economies.
“The Brew4U program has been embraced across Echuca and Moama, and even something as obvious as adding fresh milk makes a major difference to the cost base so we cannot thank the Kyvalley Dairy team enough for their support,” George said.
“We are looking for more businesses to join Brew4U and they can contact me here at the Bowling Club for details.”