The $22.4 million One Talk at a Time campaign is an Australian government-funded initiative targeting adults who play an active role in the lives of children and young people.
The campaign features a series of clips running across TV, media and online channels encouraging adults to have ongoing, proactive and preventive conversations about child sexual abuse.
"Every conversation brings us closer to a world without child sexual abuse," one clip says.
"No one should touch you in a way you're not OK with, even our family or friends. If you're not sure you can always talk with me," says another.
The campaign is a key measure under the National Strategy to Prevent and Respond to Child Sexual Abuse 2021-2030, and fulfils a recommendation of the Royal Commission into Institutional Responses to Child Sexual Abuse.
Attorney-General Mark Dreyfus said every child and young person has the right to be safe from child sexual abuse.
"It is our collective responsibility to protect them," he said in a statement on Saturday.
Campaign materials can be viewed at ChildSafety.gov.au, where additional resources and information are available.
Lifeline 13 11 14
Kids Helpline 1800 55 1800 (for people aged 5 to 25)
1800 RESPECT (1800 737 732)
National Sexual Abuse and Redress Support Service 1800 211 028
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