Coming to Kyabram: Sam Kekovich has become the “face of lamb’’ in Australia through his Australia Day promotions. He will switch his allegiance to promoting Kyabram in the new year.
Sam Kekovich will complete his Australian Lambassador duties and become the face of a 205-lot Kyabram residential development which will adjoin the Parkland Golf Course.
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His famous deadpan direct-to-camera monologue style will be used by property developer Gary Evans, from Menzies Property Group, to launch an advertising campaign for the 100-acre (40.46-ha) South Boundary and McEwen Rds development from late-January.
“We were supposed to be in Kyabram last week with Sam Kekovich filming the advert, but he went into hospital and we’ve had to put it off,” Mr Evans said
Kekovich had just finished filming his soon-to-air lamb advert when he “took a turn’’ and ended up in hospital.
Mr Evans said he was planning to start the Kyabram Greens Estate adverts after Kekovich’s Australia Day commitment had finished.
“We can’t use his name or face until after that,” Mr Evans said.
Six containers, featuring Kekovich’s face, will be placed in prominent “paddock’’ locations around Kyabram and Shepparton pointing to the Kyabram Greens Estate development.
“There will also be 300 adverts on radio and television,” Mr Evans said.
“Slammin’’ Sam, the ex-North Melbourne VFL star who has become a spokesman for Meat and Livestock Australia, was due to film an advert for the Kyabram Greens Estate last week.
Seventy-two-year-old Kekovich, who played in the Kangaroos 1975 premiership, won its 1969 best and fairest and was a three-time leading goalkicker, will feature in the television commercial explaining the virtues of life in Kyabram in his own inimitable style.
Mr Evans’ Menzies Property Group is currently engaged in eight regional Victorian developments and early next year will turn the sod on a 78-lot residential development in Cobram.
His company has also played a role in shopping centre developments, partnering with Coles, Woolworths and Aldi, along with childcare and medical centre operators.
Ky country: Sam Kekovich will film a television advertisement in Kyabram to promote the Kyabram Greens residential development on the corner of South Boundary and McEwen Rds.
Mr Evans, who this year became a sponsor of the Kyabram Football Netball Club, said the adverts would be more about Kyabram than they were about advertising the land.
“I am trying to create jobs. I’m not the developer that wants to rip money out of the town.
“This will be promoting the lifestyle that will be offered on these home lots in Kyabram,” he said.
Thirty five of the 205-lots will have golf club frontage and Mr Evans has made a significant commitment to invest in the par three course, which earlier this year started a major re-development.
He has also made a commitment to pay for the membership of any golfer who is aged 80 years or above, whether they buy a plot of land on the Kyabram Greens Estate or not.
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