The Rutherglen distillery produces a world-class Australian single malt whiskey for export, drawing on tradition and heritage dating back more than 165 years.
The $20 million redevelopment of the commercial distillery, including the historic cellar door designed by Australian architect Robin Boyd, has transformed the Rutherglen site into an immersive wine and whisky destination.
The major refurbishment created 30 jobs during construction and secured 12 existing roles at Morris of Rutherglen, supporting an increase in whisky production to drive-up export sales.
Since reopening, sales transactions at the distillery’s cellar door have increased by more than 80 per cent, and the redevelopment has played a key role in strengthening Morris’ presence in Taiwan, which is now the businesses’ largest export market.
“The food and wine industry in northeast Victoria is truly exceptional,” Ms Symes said.
“Businesses like Morris of Rutherglen are at its heart drawing thousands of visitors year-round and showcasing regional excellence to the world.”
Since 2016, the brand has grown to become one of the top selling Australian single-malt whiskies in Australia, increasing its exports to seven countries, including the US, Canada, France, Germany, the UK, New Zealand and Taiwan, and winning more than 100 prestigious International Gold Medals.
Ms Symes said the Victorian Government’s support for Rutherglen’s world-class food and wine sector also included the major renovation of the iconic Victoria Hotel and the two-stage expansion of All Saints Estate’s casual eatery and fine dining restaurant in Wahgunyah, with both projects supported through the Regional Tourism Investment Fund.
Other projects include the expansion of Valentine’s Bakehouse and support through the Government’s Wine Growth Fund for some of the most recognised local wine growers in Australia, including James & Co Wines, Winemakers of Rutherglen, Pfeiffer Wines, Campbells Wines and Jones Winery.
