Judge sides with NRL over NZ Rugby on Chiefs name

The organisation claimed use of the Chiefs name, also the name of the long-standing Super Rugby Pacific outfit, would cause confusion and damage to the brand value.

But a judge at Friday's two-hour Wellington hearing turned down the application after hearing an injunction could harm the NRL expansion outfit's efforts to attract players ahead of a 2028 debut.

The dispute remains though, with the application for a final injunction still before the court and legal action in Australia a consideration.

ARLC executive chairman Peter V'landys last week labelled NZR's action one of "mind-blowing hypocrisy", using the example of the Auckland Blues' arrival decades after the NSW Blues "had been the Blues".

"Today's decision is not a judgement on the strength of our case, and the matter will still be heard in full," NZR boss Steve Lancaster said. 

"As the trademark holder, our responsibility to protect the Chiefs brand hasn't changed. We remain open to working with the ARLC on a solution."

NZR's lawyer Earl Gray argued on Friday that the PNG Chiefs' use of 'PNG Chiefs' and 'Chiefs' interchangeably created confusion for fans of both codes and that, with no clear distinction between the two, it would strip the rugby Chiefs' brand exclusivity.

He said NZR had trademark protections for the Chiefs in New Zealand that the NRL had not acknowledged. 

ARLC laywer Clive Elliot argued that the request for an urgent injunction, about a year after NZR became aware of the PNG Chiefs name, was not appropriate.

He said an injunction now would cloud the franchise's reputation ahead of a recruitment blitz once free agency opens in November.